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Corporate Marketing Manager

Agency: AH/Association Headquarters
Specialty: Management
Posted: 01.27.21

Corporate Marketing Manager

POSITION SUMMARY:

The MarCom Dept. at AH is an in-house agency of cross-functional marketing subject matter experts in the areas of integrated strategy, digital, social and web, content and editorial, video production, and graphic design responsible for all client and AH corporate work.

The position of Corporate Marketing Manager is an extremely important role, ultimately responsible and dedicated to cultivating and growing AH’s brand, voice, and mission in the marketplace by showcasing our strengths, value propositions, thought leadership, storytelling, and professional services expertise to non-profits and other key audiences. The Corporate Marketing Manager reports directly to the Vice President of Marketing and collaborates closely with MarCom Directors who lead strategy for content and digital. The Corporate Marketing Manager drives strategic, operational, and tactical execution of corporate campaigns, activities, and initiatives as defined in the annual marketing plan.

We are seeking a high-performing, data-driven, marketing generalist who possesses a true understanding of cutting-edge marketing philosophies, concepts, and trends. This person is effectively able to lead and direct expert execution in support of AH’s defined strategies, goals, and objectives. The ideal candidate for this position brings creative, fresh ideas and perspectives in managing the day-to-day execution of the comprehensive plan. They are highly organized and detail-orientated, taking pride and ownership in all that they touch. The scope of daily responsibility comprises multi-faceted campaign management (lead generating and non), email, social (organic and paid), content, assets, and collateral development for the company, our services, and our accolades.

The person in this role must be a strong leader and an effective collaborator and communicator among a diverse group of stakeholders who have input into our work and process. Our environment is fast-paced, involving integrated sets of activities that are tracked and measured using a shared project management process engrained throughout the department.

The ideal person in this role will have significant corporate and brand marketing experience either directly or from the agency side.

8-10 years corporate marketing experience
Must be self-sufficient and well-versed in email marketing, automation, segmentation, and list management
Strong in managing robust social media platforms and understands the drivers of building SEO equity
A successful history developing, managing, and measuring themed campaigns and campaign effectiveness as well as client retention and acquisition efforts
Adept at analyzing and interpreting marketing data and analytics, Corp. MarCom KPIs to drive strategic decision-making
Monthly, quarterly, and annual measurement and tracking of Corp. KPIs, marketing metrics, and campaign analytics – must be a data-driven marketer
Excellent project management skills; experience with Smartsheets a huge plus
Experience with customer relationship management (CRM) platforms that house marketing data such as Salesforce.com; direct experience with Salesforce.com a huge plus
Development and religious maintenance of corporate marketing calendars for email, social, and content
Assist with design direction, messaging and positioning of promotional pieces, collateral for new products and services and in support of materials needed by AH’s New Business Development team
Serve as the leader and point of contact for internal and external Corp MarCom
Support VP and Directors with strategic marketing recommendations – participate and support strategic planning process for AH Corporate Marketing projects
Monitor, formulate, and present relevant trends to MarCom leadership to support decision-making
Development, execution, and analysis of market research projects for AH; surveys, Google Forms
Provide regular updates to marketing department leadership, staff and AH leadership on progress, issues, etc. Develop and communicate reporting dashboards as appropriate
Coordinate marketing materials needed for in-person and virtual industry events and exhibition
Develop and solicit material for content marketing purposes; coordinate content from multiple sources
Ensure web content remains fresh and relevant
Manage AH’s marketing for client retention activities such as our annual Leadership Forum event
*This is not meant to be all-inclusive as other duties may be assigned.

TECHNICAL EXPERIENCE REQUIRED:

Experience using various email marketing platforms, email automation tools
Experience using a variety of marketing tools and platforms for social media and community management, surveys, press release distribution, etc.
Knowledge of the whole Google suite of marketing products, including Google Data Studio
Experience updating websites and CMS platforms
Excellent project management skills
Knowledge of production coordination
Smartsheet project management experience a plus
Salesforce.com CRM experience a plus
EDUCATION/ EXPERIENCE/REQUIRED PROFICIENCIES

Masters and/or Bachelor’s degree (Marketing, Communications, or Business) required. A minimum of 8 years corporate marketing and/or agency experience.

APPLICATION INSTRUCTIONS

To be considered for this position, the online application must be submitted, along with an updated resume. All applicable fields on the application are required.

AH utilizes Spark Hire, a video interview software, to gain better insight into our candidates. Please use the below link to submit your video interview for review.

Corporate Marketing Manager

AH is a professional services firm that specializes in helping non-profit organizations achieve their mission, create value, and advance their causes, industries, and professions. We have four main divisions within AH — a full-service Association Management Company; a Marketing and Communications Agency (MarCom); a Meetings & Events Management Team; and a division that focuses on other custom solutions such as strategic planning, website builds, database integrations, accounting services, staff recruitment, credentialing management, public affairs and lobbying, and growing non-dues revenue.

For more information, visit associationheadquarters.com, connect with AH on Facebook at facebook.com/AssociationHQ and follow twitter.com/association_hq on Twitter.

Association Headquarters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, national origin, nationality, ethnicity, ancestry, age, sex (including pregnancy), family status, marital/civil union status, religion, domestic partnership status, affectional or sexual orientation, gender identity and expression, atypical hereditary cellular or blood trait, genetic information, liability for military service, and mental or physical disability (including perceived disability, and AIDS and HIV status) , language, national origin, political affiliation, socio-economic status, and other characteristics that make our employees unique.

Benefits

Benefits include, but are not limited to:

Medical, Dental and Vision
Voluntary Life Insurance – Employee Paid
AFLAC available
Paid holidays and Paid Time Off (PTO) accrual
401k
Basic life insurance, short term and long term disability
Other Benefits of Working at AH:

Named Best Place to Work by Philadelphia Business Journal 6 Times – based on a survey conducted of our employees
Industry Leader – Most credentialed AMC, and the first AMC to be Customer Service Certified by the Customer Service Institute of America
Flex Schedules
On-site fitness center, open 24/7
Gym reimbursement program
Tuition reimbursement program
Training and Development opportunities

Contact Email

kmcgonigle@ahint.com