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Marketing Specialist – Demand Generation

Agency: effectv
Specialty: Marketing
Posted: 11.11.21

Marketing Specialist – Demand Generation

Effectv is seeking a dynamic Demand Generation and Business Development Specialist to support the Sr. Business Development Manager in executing lead generation and new business growth strategies, supporting opportunities across core lines of B2B advertising business and key industry categories and market segments.

• Provides sales-facing content for new marketing materials as directed by Sr. Manager, Sales Development stakeholders and Sales partners to target key industry segments.
• Executes marketing campaigns across demand generation channels such as digital media, email, thought leadership events (along with Event Marketing Team), direct mail, and other marketing programs to generate leads and brand awareness.
• Demonstrates an ability to identify opportunities tied back to our core business fundamentals in media, creative, sponsorships, data, attribution and audiences.
• Analyzes, reports, and optimizes marketing campaigns to generate new leads and revenue opportunities.
• Articulates our value proposition and solutions across marketing strategies using language that will resonate with target customers across a variety of industries.
• Collaborate cross-functionally with other areas of expertise, such as Graphic Design and Event Marketing, to execute content and lead generating activations (i.e. trade shows, local chambers, etc.)
• Supports Sr. Business Development Manager in monitoring performance and provides reporting against established KPIs to sales leadership.

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