Specialty: Digital Media Buyer
What You Do
Live and breathe digital performance media
You will develop, deploy, and optimize search using paid digital media (social, search, display, etc.) while managing digital distribution partnerships with key platforms and providers
Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications
Have a creative knack for constructing killer ad copy, and can drive brass-tacks cost per action (CPA) performance across a variety of media types and cost structure, be it on a cost per impression (CPM), cost per click (CPC), or cost per install (CPI) basis
Know to the ins and outs of user-base segmentation, and how to identify and scale profitable cohorts
Analyze, review, and report on effectiveness of campaigns and provide insights/recommendations
Text and image creative creation, split testing, and optimization
Source level bid optimizations to hit product LTV and ROI targets
Perform market research to refine paid media strategies and identify market place opportunities for new products and marketing pitches
What You Need
2+ years of professional experience running performance based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums – Facebook, Google, Affiliate Networks and other buying platforms
Experience analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV) and other common KPI’s
Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
First hand experience creating ad copy – text and graphics
Experience with SQL is preferred
Advanced Photoshop skills, Illustrator experience preferred
Mobile advertising experience preferred
Excellent interpretive skills, with the ability to ability to translate raw data into actionable outcomes
Bachelor’s degree or equivalent experience
How Will You Be Challenged?
Autonomy isn’t for everyone, but we think it’s why we’re successful
Have real visibility into how the business is doing each day and have the ability to pull the levers to accelerate the business each and every day
We offer a fun, work hard – play hard culture
We have ping pong tables, pool tables, foosball tables, darts and a beer fridge
No dress code policy! Wear your flip flops and shorts in the summer
Complimentary snacks and beverages as well as catered lunches
Located next to world class shopping and restaurants
Fun social events and perks! – check out our Instagram to see more
This is an opportunity to be with an industry leading company that continues to experience tremendous growth
Time flies here. Every day, our ‘ROI Junkies’ are committed to finding innovative ways to grow our highly-engaged audience and connect these users with the top-tier advertisers who can’t reach them anywhere else. From generating fresh content, to creating amazing new creatives, to the audience engagement algorithms, our full-stack optimization process seeks to leave no stone unturned. This is a team that must react and move quickly in a fast-paced environment. Our independent teams work on 3 to 5 new “bets” at a time and must juggle these priorities each day.
We’re designers, developers, dreamers, and tragically hopeless romantics.
The superhuman team at ReachMobi works relentlessly to develop technology to make your life easier, brighter, and more easily connected to things you value most.
Our invaluable array of apps provide users with the power to transform their devices into something that perfectly aligns with their personalities and passions while enhancing functionality and customization. Whether by adding lightweight customizations to increase productivity, pulling in fresh content to stay on top of the latest trends, or even redesigning the entire layout and design of your mobile device, ReachMobi makes it all effortless.
Because, in the end, everything works better with ReachMobi.
(646) 213- 4675