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Digital Marketing Specialist

Agency: First Ascent
Specialty: Digital Marketing
Posted: 09.24.21

Digital Marketing Specialist

Apply here:
https://firstascentdesign.com/careers/digital-marketing-specialist/

At First Ascent, we build impactful brands and execute beautiful digital experiences. Our clients work in a wide range of industries and our scopes include strategy, branding, website design and development, content creation, and full-service digital marketing.

Digital Marketing:

  • Minimum of 3-years of experience working in digital marketing or marketing technology. Agency experience is preferred.
  • Strong CMS skills. Experience in one of the major CMS platforms (WordPress, Drupal, etc.) is required.
  • Experience monitoring search and social media campaigns and recommending adjustments to maximize performance
  • Strong project management skills; use of a project management software, such as Asana.
  • Digital marketing experience preferred (social media, website design/development, SEO, SEM, etc.)
  • Experience developing project plans and timelines
  • Define and execute strategy through competitive research, platform determination, bench-marketing, messaging, and audience identification
  • Coordinate campaigns by splitting them into the steps necessary to complete them, assigning out the tasks, managing deadlines, and then implementing in the necessary systems e.g.
  • Google Ads, Facebook Business, etc.
  • Proficient in SEO and SEM practices and tools. (SEMRush, Moz, etc.)
  • Experience with social media platforms, both paid and organic campaigns
  • You’ll coordinate campaigns in email marketing, content marketing, search engine optimization, search engine marketing, social media management, and social media advertising
  • Collect customer data and analyze interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
  • Experience with Google Data Studio and/or Supermetrics
  • Lead discovery and review meetings with clients
  • Project planning (timelines, schedules, etc.)
  • Strategy work including the creation of sitemaps, wireframes, content calendars, etc.
  • Manage editorial calendars and social/email content production
  • Marketing research, keep up to date on trends, and make recommendations
  • Hands-on understanding of tracking, reporting, and performance measurement is required. Using insights to inform and continually improve performance is the ultimate goal.

General:

  • Highly collaborative, respectful, and has a positive attitude
  • Coordination with development, design, and writing teams to execute on multi-channel digital marketing campaigns
  • Maintains the highest level of professionalism while managing sensitive issues
  • Demonstrates personal ownership and accountability
  • Exceptional reading and writing skills with the ability to distill complex concepts into simple messages
  • Ability to think and act both strategically and tactically
  • Adept analytical skills with proven ability to dissect large amounts of data and turn it into an actionable initiative
  • Excellent verbal and written communication skills
  • High levels of integrity, autonomy, and self-motivation
  • Comfortable with frequent phone calls and in-person meetings
  • Has a car and valid driver’s license, willing to drive to meet clients at their location
  • Perform other functions and duties as required
  • Some event attendance may be required.
  • Professional development is encouraged
  • Optional but heavily weighted:

 

  • Experience in day-to-day client management, including weekly status meetings, presenting plans and ideas, and discussing strategic recommendations with clients
  • Ideal candidates will have an eye for design, (or a design portfolio), and strong writing skills
  • Background at an agency or a corporate centralized marketing team is a plus.
  • Maintain or receive a Google Ads Certificate
  • Maintain or receive “Search Engine Optimization Fundamentals” certificate from Learn With Google
  • Maintain or receive “Fundamentals of digital marketing” certificate from Learn With Google                                                                                                                                                        

 

We use the tools below to collaborate:

  •      Asana | G Suite | Google Drive | Slack | Discord | Clockify | Dropbox | AirTable | Buffer | Google Data Studio

You’ll Get:

  • Compensation range is $45-65k based on skills and experience
  • 4 weeks paid vacation
  • Paid holidays
  • Work remotely 2 days per week (depending on client schedules)
  • Primary office location in Wilmington Delaware.
  • Access to professional development tools where we encourage you to spend a few hours a week learning new skills
  • Lots of snacks
  • Parking
  • A close-knit, hardworking team that has fun and loves a good challenge

Contact Email

john@firstascentdesign.com

Contact Phone

302-709-1266