WPHL-TV (Philadelphia) / Nexstar Broadcasting Inc. (the largest locally owned media company in the United States) is looking for a Digital and Business Development Sales Manager in the #4 DMA in the country. Our cross-screen marketing approach includes the following digital platforms: Weather.com, best in class CTV/OTT, video, search, social, digital display as well as broadcast television.
Responsibilities include but are not limited to:
- Responsible for directing digital sales efforts for all station digital and digital marketing services.
- Spearheads business development initiatives for the sales team.
- Develops and executes sales strategies which result in exceeding revenue targets in digital by vertical and by accounts
- Works with Account Executives and clients developing results driven marketing solutions across multiple platforms
- Attends sales calls with Account Executives to develop new accounts and maximize existing accounts
- Be an effective educator/trainer both internally and externally on digital tactics, benefits, and trends
- Assists with the recruitment of talented sales professionals
- In partnership with the other Sales Managers, prepare and lead sales meeting.
- Prepares budgets and approves budgeted expenditures
- Works closely with Accounts Receivable and sales team to maintain current and collectible agings
- Potential to manage local Account Executives as we continue to grow our sales team.
- Manage Digital inventory and effective pricing
- Performs other duties as assigned
Requirements and Skills
- Bachelor’s Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred
- Minimum five-years’ experience in Sales, preferably in the Digital field
- Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore and Google Analytics
- IAB and/or Google AdWords certification a plus
- Proficiency in MS Office products required (strong focus on Excel and PowerPoint)
- Experience with Wide Orbit, Matrix, Strata, ComScore and AdMall are a plus
- Occasional travel required; available to work extended hours if needed
Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar