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Digital and Business Development Sales Manager

Agency: PHL17
Specialty: Digital Sales
Posted: 09.22.21

Digital and Business Development Sales Manager

WPHL-TV (Philadelphia) / Nexstar Broadcasting Inc. (the largest locally owned media company in the United States) is looking for a Digital and Business Development Sales Manager in the #4 DMA in the country.  Our cross-screen marketing approach includes the following digital platforms: Weather.com, best in class CTV/OTT, video, search, social, digital display as well as broadcast television.

Responsibilities include but are not limited to:

  • Responsible for directing digital sales efforts for all station digital and digital marketing services.
  • Spearheads business development initiatives for the sales team.
  • Develops and executes sales strategies which result in exceeding revenue targets in digital by vertical and by accounts
  • Works with Account Executives and clients developing results driven marketing solutions across multiple platforms
  • Attends sales calls with Account Executives to develop new accounts and maximize existing accounts
  • Be an effective educator/trainer both internally and externally on digital tactics, benefits, and trends
  • Assists with the recruitment of talented sales professionals
  • In partnership with the other Sales Managers, prepare and lead sales meeting.
  • Prepares budgets and approves budgeted expenditures
  • Works closely with Accounts Receivable and sales team to maintain current and collectible agings
  • Potential to manage local Account Executives as we continue to grow our sales team.
  • Manage Digital inventory and effective pricing
  • Performs other duties as assigned

Requirements and Skills

  • Bachelor’s Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred
  • Minimum five-years’ experience in Sales, preferably in the Digital field
  • Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore and Google Analytics
  • IAB and/or Google AdWords certification a plus
  • Proficiency in MS Office products required (strong focus on Excel and PowerPoint)
  • Experience with Wide Orbit, Matrix, Strata, ComScore and AdMall are a plus
  • Occasional travel required; available to work extended hours if needed

Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar