Commercial Ratings: The New Frontier
by Jared Orth
It is apparent year after year that the Super Bowl commercials create as much buzz as the game itself. Those in the advertising industry know all too well that shortly after the NFL’s big game is Madison...
Think Social Influence Marketing
Is there any doubt that social media exploded in 2007? The astounding growth of Facebook alone forced everyone – not just marketers, but corporations, investors, academia, and media – to pay attention...
Project Canoe—A National Interactive Advertising Platform
Comcast recently announced it will invest between $50 and $70 million to help fund an industry-wide national interactive advertising platform called Project Canoe. The joint Multi System Operator (MSO)...
Luncheon: 1st Annual Movers & Shakers Luncheon
Movers & Shakers Luncheon Thursday, June 5, 2008 Millennium Ballroom Loews Hotel, 12th and Market Streets Registration at 11:30 AM Luncheon begins at 12:00 Noon TO REGISTER ONLINE CLICK: < ... [read more...]
