Agency: Signature Communications
Client: Dad's Hat Rye
Fueled by a New York Times story about the resurgence of rye whiskey, Herman Mihalich and John Cooper founded the Dad’s Hat Distillery back in 2011. And while they got busy making their whiskey, Signature was carefully crafting their brand — one unique to the spirits world yet true to their Pennsylvania roots. From naming, visual identity and brand voice to product design and web development, Signature guided the Dad’s Hat brand from two college friends with a barrel aged vision to a top shelf market presence. With their award-winning whiskeys available in stores, bars and restaurants across the U.S. and Europe, Dad’s Hat Pennsylvania Rye is now the toast of the whiskey world.