Agency: Signature Communications
COVID-19 brought us numerous challenges beginning in 2020, but we helped one of our clients use it as an opportunity. SiriusXM typically relies on printed materials to showcase their content and programming guides in auto dealerships nationwide. To continue having a presence in dealer showrooms, SiriusXM tasked us with creating a microsite that potential customers could access on their mobile device via a QR code while at the dealership. The site contains video highlights, a talent showcase, and channel explorer; all in the palm of their hands. Much more info than any printed brochure could offer. This is just one example of how to face adversity during a pandemic. It’s no wonder why we’ve been assisting SiriusXM with their marketing and advertising needs for the past 14 years.