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Agency: Format
Client: White Castle
Category: Digital, Social Media, Video & Animation

We recently completed our fourth campaign for White Castle, and it gets better with every bite. Working with our friends at Merkley and Partners, we were tasked to create these fast-paced live-action spots with eight lead talent and six custom scenes, all to be shot in one day within one location. The opportunity to make such a vibrant and stylized campaign series thrilled our Director Nic Reader and the production team to take on the challenge.

We jumped into pre-production with our VFX team fully in tow – in order to get creative with how the desired 2D and 3D animations would be implemented throughout the spots. Each scene was meticulously storyboarded so that we could share the visual approach with all departments to quickly explain each shot, setup, blocking, lighting, and how animations would be implemented.