Category: Consumer TV
A new campaign called #everydaygoals by quench for client StarKistⓇ is launching with a new TV spot this month, featuring iconic animated brand mascot CharlieⓇ the Tuna. In “Stair Climbs,” the first TV spot in the campaign, CharlieⓇ offers Katie, a busy, on-the-go dog mom, StarKist Creations pouches as an excellent solution for keeping her refueled. The spot launched in early January on national TV, digital, and paid and organic social media channels. As the campaign continues throughout the year, additional #everydaygoals messages in digital and TV will promote StarKist tuna, chicken and salmon pouches as convenient, versatile lean protein sources for active lifestyles that are delicious in a salad or in a wrap, paired with fruits or veggies or even straight out of the pouch.