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Agency: quench
Client: Sun-Maid Growers of California
Category: Consumer TV, Video & Animation

quench’s new “Imagine That” campaign for Sun-Maid Growers of California celebrates imagination, and also encompasses a large PR element, the Board of Imagination. Because Sun-Maid has transformed the humble raisin into a range of snacks that are both delicious and better for you, the campaign illuminates the bounty of goodness that comes imagining this combination. In :15 and :30 TV spots using both live action and animation (by Brazil’s 02 Filmes), a child imagines that raisins are a naturally sweet entry to a world of amazing snacks, such as Yogurt-Covered Raisins, Sour Raisin Snacks and S’mores Bites. Media includes A&E, Animal Planet, Food Network, Hallmark, HGTV, ION, ID, TLC, Weather Channel, Freeform, Nick Jr., Nicktoons, Nickelodeon, Boomerang, TBS, and Cartoon Network.