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Agency: Blue Visual Effects
Client: Sheetz Tattoo Projects
Category: Consumer TV

Blue Visual Effects recently wrapped postproduction on the new “Sheetz Fairy” Campaign directed by Buffy Kelly of Tattoo Projects.  

The campaign is ongoing since debuting in late summer with the Sheetz Fairy appearing before a castaway on a desert island.  In the new spots we are taken to the Sheetz Fairy Headquarters packed with busy Fairies as a new breed of Fairy is emerging.  

Blue supervised production of these technically complicated spots that had up to 15 composites per scene.   All editorial, compositing, VFX, color grading, and distribution was completed at Blue studios over the course of 3 weeks and the sound design was completed by Big Science of Pittsburgh.

Concerning Covid-19 precautions, Blue is continuing to operate at full capacity albeit remotely.