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Agency: Alkemy X
Client: Penn State Health – “Anthem”
Category: Consumer TV

Alkemy X collaborated with healthcare agency, Revive Health, to produce an anthemic campaign for Penn State Health. Shot entirely in black and white, the campaign was filmed on location throughout Penn State Health’s territory. The films celebrate the spirit of these vibrant communities and highlight the humanity of those who call it home. Central Pennsylvania is a diverse and visual place seen through a cinematic lens. The anthem film is a kaleidoscope of energy that brings together recognizable landmarks with slices of life and experience that embody the people who call Central PA home.