Agency: Philadelphia Magazine
Through a targeted localized content campaign, Philadelphia Magazine helped Lexus to to engage with high-affluent individuals who are in the market for a new vehicle by exciting readers about the upcoming holiday season and promoting popular drivable holiday destinations around our region. Philadelphia magazine leveraged a multi-platform approach including newsletters, e-blasts and social media to drive key audiences to the native posts.
Phillymag.com readers were very interested in the content, with both articles outperforming internal standards. The second custom content post, “The Prettiest Places Near Philly to Drive Around and See the Lights,” was the #1 most popular custom content post on our site for all of 2020.