It’s Just Lunch (IJL) hired R2 Creative Group (r2creativegroup.com) to help update the logo and branding elements. R2 focused on creating a cleaner more linear version of the existing mark that would look more modern in both and online.

R2 Creative Group planned and executed multiple photo shoots of actual clients across the US, who met through the matchmaker dating service. The real couples are the focus in IJL marketing campaigns, showing the success of their brand. R2 designed and highlights the couples in print ads running in the airline magazines, which are designed to look like articles. And also on their website https://www.itsjustlunch.com.

They continually update the marketing strategy and designs based on the on-going tracking and measurements. They use social media and other digital platforms to continually showcase a modern and unique brand.