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Agency: Purplegator
Client: Citi Trends
Category: Digital, Social Media

Citi Trends (NASDAQ-CTRN) is a retail store that specializes in providing nationally recognized branded clothing at outstanding values of up to 70% off of what you’d pay in department and specialty stores. Its 571 stores in 33 states cater to primarily an urban customer.

Purplegator is a King of Prussia-based mobile-first agency that works with the retailer. Citi Trends wanted to create a unique mobile marketing strategy that would drive more opt-ins to its highly successful text message marketing database. We created a Spin to Win game for Citi Trends — a unique slot machine game that could be played on the mobile phone. To get a spin, and a chance to win, the consumer was requested to first opt-in to the Citi Trends text message marketing database. Consumers were limited to just one spin per day. Clothing prizes were awarded as grand prizes and many entrants received a $5 off gift certificate as a consolation prize.

Advertisements were placed on Facebook and on the mobile ad network that targeted 18 to 34-year-old females living within 3 miles of a Citi Trends location. The result was 1,346,792 entries and 179,096 additions to the Citi Trends mobile marketing opt-in phone number database.