Agency: Philadelphia Magazine
Philadelphia magazine helped Ford elevate their brand and vehicles among a core female audience in Pennsylvania with a video campaign that featured an unstoppable collection of Philly lifestyle influencers. Lindsay Schuster (aka The Mother Chic), Dallas Shaw, Monica Mangin and Kate Rohrer took audiences behind-the-scenes of their busy lives and successful business ventures. The videos were distributed in blog posts on phillymag.com and targeted digital and social initiatives, including the influencers’ platforms, to deliver extended audience reach and engagement. Philadelphia magazine carried out this campaign in partnership with production company, Koi-Fly Creative, and Ford’s regional agency, Harmelin Media.