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Agency: Format
Client: White Castle
Category: Consumer TV, Video & Animation

The Format team ignited a strong collaborative relationship with agency Merkley + Partners in the start of 2021. The New York-based Merkley tapped Format for a national campaign for their client, White Castle. The agency’s vision aligned with Format’s ECD Nic Reader and in January 2021, the “Bougie on a Budget” project was awarded to the rising Philadelphia production company.