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Agency: Brownstein Group
Client: TruGreen
Category: Consumer TV

TruGreen, the largest provider of lawn care services in the country, launched its first brand campaign with Brownstein Group, bringing an extraterrestrial and humorous twist to a national direct-response marketing campaign. The two TV spots, accompanied by digital and social creative assets, play with humor and homeowner pride to promote TruGreen’s science-based expertise and localized service experience.