Walk Smart. Arrive Alive DE.

Has been a long-time tagline for pedestrian safety in Delaware but when our friends at Aloysius Butler & Clark asked us to create a live-action PSA around a new campaign theme titled “Walk Bright” we had to learn more.

In a nutshell, when the sun goes down the risk goes up so when walking along Delaware’s busy roads, carry a flashlight or something reflective. Be visible, and aware!