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Agency: Xhilarate
Client: Temple University - Beasley School of Law
Category: Diversity, Equity & Inclusion, Multi-Platform, Branding, Digital, Graphic Design, Print Design, Video & Animation

The commemorative logo designed for Temple Law School’s 125th Anniversary was purposely created for use across all print and digital applications. The logo immediately establishes engagement with its constituents and helps to increase awareness among all stakeholders—present and past faculty / administration, current and prospective students, alumni, donors and the business and local community. As the Law School was approaching its 125th Anniversary, it also wanted Xhilarate to explore a complete redesign of its alumni publication–ESQ. The goal was to use design and content to create a new publication that increased engagement, interest and support among its core constituents.

“Cherry red,” Temple University’s brand color, is used dominantly across all 125th Anniversary print and digital communications due to its strong Temple brand association and stopping power. The combination of the cherry red with imagery, typography and compelling content creates a level of excitement and anticipation with each turn of the page or with each new video frame. Whether it be the 125th Anniversary Viewbook or recruitment video, the redesigned ESQ, the Impact Report or the US News and World Report campaign there is an overall look and feel that achieves consistency and ties all the pieces together yet achieves distinction across all touchpoints.

Working in close partnership with the Temple Law School has been very inspiring for our strategy, design and content teams. Recognized by U.S. News and World Report as the #1 Trial Advocacy Program in the country and #53 Law School overall, we took a personal interest in creating design concepts and content across many print and digital applications that reinforce the reputation of the school—its faculty, administration, students, alumni, donors and the business and local community.

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