Agency: PETER BRESLOW CONSULTING & PUBLIC RELATIONS
Client: Revivalist Gin
Category: Social Media
Revivalist Spirits, owned by brothers Scott and Don Avellino, and located in Elverson, PA, revived a 21-year-old Vitamix ad campaign by having four Philadelphia chefs bare all with their product to raise money for PA restaurants. Chefs Joel Singer (Barry’s Buns), Reuben “Big Rube” Harley (Fried Chicken Chef), Keith Taylor (Zachary’s BBQ), and Hillary Hamilton (Jasper’s Backyard) stripped down and posed with bottles of Revivalist Spirits, along with craft cocktails, for this whimsical social media campaign that Revivalist Spirits launched to not only provide some thought-provoking laughter during the current pandemic, but also to help raise money for the Hospitality Assistance Response of Pennsylvania (HARP).
Photographer: Kevin York