Client: Renaissance Lakewood LLC
Category: Multi-Platform, Branding, Digital, Graphic Design, Packaging, Print Design, Social Media, Video & Animation, Web design
Renaissance is a US-based contract development and manufacturing organization (CDM)) with over 20 years of experience in the development and manufacturing of nasal sprays and sterile injectable dosage forms for pharmaceutical and biotech companies. The Renaissance brand was looking staid: it did not support the firm’s leadership position in the CDMO category and was not reflective of its core values – innovative, knowledgeable, resourceful and confident. The color palette, typography, imagery and messaging work in harmony to position the company as an innovative leader backed by the science and technology that drives innovation and the ability to provide its clients with unique solutions. The new dot-pattern logo pays homage to Renaissance’s nasal heritage and forms a cube to signify how the resources that are the strength of the organization come together to form a strong, confident and unified entity.