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Agency: Merz
Client: Myoderm
Category: Digital

For the launch of the 2020 marketing campaign, Myoderm wanted a new campaign that differentiated their comprehensive portfolio of services from other companies in the clinical trial supply space. After a competitive messaging analysis, we developed the new campaign line “We are experts in clinical trial supply planning, strategy, and execution.” The line was developed with new, dynamic creative that implied the global access, knowledge and expertise Myoderm offers its customers, which was executed via Display and Retargeting Digital Ads, LinkedIn Ads, and SEM Ads.