Agency: Harmelin Media
Harmelin Media is a full-service media planning and buying agency headquartered in Bala Cynwyd, PA (Philadelphia). Harmelin also operates account service offices in Los Angeles, Pittsburgh and Chicago. Over the past thirty-nine years, we have grown into one of the largest independent media agencies in the country with billings well in excess of half a billion dollars. In addition to digital and traditional media planning and placement, Harmelin operates specialties in eCommerce, influencer marketing, SEO, content marketing, data and analytics and other emerging marketing channels.
Our growth has been driven by our commitment to our clients, our employees and our community. We pride ourselves on customizing strategy to each client and evolving roles to fit each employee’s strengths. The proof is in the unparalleled tenure of both our clients and our staff and in our being named one of Ad Age’s Best Places to Work in 2021 (#2 among media agencies).
If you are looking for a career that offers opportunities to forge a strategic vision, nurture key client relationships in the advertising industry and provide thought leadership in the consumer packaged goods vertical, Harmelin is interested in learning more about you!
Harmelin Media has a position available for a Vice President and Head of our CPG Center of Excellence. This opening is due to the planned retirement of our current practice lead in late 2022 (we are allowing for significant overlap to ensure a smooth transition). The preferred candidate would be based either in Philadelphia, Chicago or California, but qualified candidates from anywhere in the U.S. will be considered.
The Vice President will provide strategic leadership for one of the largest vertical specialties within the agency. As the head of the CPG Center of Excellence, the candidate must apply groundbreaking media strategy to advance the ATL and BTL executions on behalf of our clients and infuse innovation across Harmelin’s CPG clients with an eye toward sales and market share growth across all relevant channels. The Vice President will also support Harmelin’s New Business Team in courting and acquiring new CPG clients for the agency.
In this role, you will provide direct account leadership for the Blue Diamond Growers client. Blue Diamond (maker of snack nuts, Almond Breeze Almond Milk, Nut Thins and other products) is headquartered in Sacramento, CA; the primary client contact is based in Chicago; the Harmelin account service team is based in Philadelphia and Los Angeles. You will also provide consultative leadership for Harmelin’s other CPG accounts as well.
The role will involve interacting with senior leadership at each client, participation in client meetings, leading development of strategic ATL/BTL plans, analyzing sales results, IRI/Nielsen and MMM data, and providing thought leadership and education to both clients and Harmelin’s AEs, planners and buyers. For the Blue Diamond account, additional responsibilities will include addressing daily account service needs, managing the account team’s activities, participation in status meetings, providing frequent POVs on new opportunities and ensuring overall client satisfaction.
This role will be fast-paced and will incorporate the following areas:
Keys to Success:
You should have a strong commitment to client satisfaction with the following qualifications:
Harmelin Media is committed to building a diverse, equitable, and inclusive workplace, and is proud to be an equal opportunity employer. We will consider all qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Interested candidates should send a resume and cover letter to email@example.com.