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Vice President, Creative Services

Agency: Thomas Jefferson University and Jefferson Health
Specialty: Art/Creative Direction
Posted: 12.17.21

Vice President, Creative Services

The VP Creative Services/Executive Creative Director, supports the strategic growth and brand building goals of the Jefferson Enterprise, as well as its mission and values, by consulting on all creative strategies and overseeing the excellence of all creative work product produced by or through Marketing and Communications.

ESSENTIAL FUNCTIONS:

Creative Oversight:

Provides comprehensive oversight of the in-house Creative Services team and its creative work product, as well as the activities and, in conjunction with marketing leads, creative deliverables of external creative talent and resources retained by the department, as needed.
Provides the creative lens through which all creative work product is filtered, within Creative Services, other areas of the department, and external resources.
Guides the creative process, start to finish, from Creative Briefs through presentation and quality control, fostering a supportive and inspired “blue sky” creative workspace, coveted by all who contribute to it.
Collaborates with colleagues department-wide, including but not limited to digital design, social design, multimedia production, or content and publications, to uphold creative strategy and framework and fulfill creatively cohesive work.
Actively pursues executive-level ideas that differentiate Jefferson Health and Thomas Jefferson University.
Works with Sr. Leadership and department colleagues to vet outside creative resources, and manage those chosen to work on behalf of the Jefferson brands.
Brand Stewardship:

Working closely with Director, Enterprise Brand:
Champions brand positioning and ensures compliance at every point of contact for each of the enterprise’s two Masterbrands, as well as approved sub-branded centers of excellence and enterprise strategic initiatives.
Ensures that all brand messaging is reflective of and relevant to the richly diverse marketplace that Jefferson Health and Thomas Jefferson University proudly serve.
Upholds an enterprise-wide culture of brand ambassadorship, creating digestible brand guidelines and accessible templates, and updating brand guidelines and templates as appropriate or necessary.
Creative Skill Building and Process:

Instills a curious and data-driven mindset within the creative services function, utilizing department and enterprise resources to stay abreast of industry, competitive, audience, media, and purchasing trends—and translates those insights into distinctive messaging for each unique audience we serve.
Serves as mentor and advocate for the creative services team, enhancing and evolving skillsets and capabilities, within Creative Services and department-wide.
Works in tandem with Marketing Operations to organize and monitor creative workload, assigning and prioritizing work, based on staff availability, skills, and resources.
Partners with department colleagues to implement best practices and refinement of workflow processes, procedures, and documentation, to better meet high-volume, high-quality program demands.
Oversees the consistent use of the Graphics shared drive and digital asset management system, inclusive of file naming conventions, backup protocols, etc., to ensure all creative assets are securely backed up and searchable, at all times.
Ensures that Creative Services team members are resourced with necessary hardware, software, and learning opportunities to remain cutting-edge.
Interact with co-workers, visitors, and other staff consistent with the core values Jefferson
OTHER FUNCTIONS AND COMPETENCIES:

Nimble and highly talented creative thinker; award-winning.
Passion for knowledge of the latest platforms, tools, best practices.
Demonstrated ability to build strong, collaborative business partnerships, both within the department, the enterprise, and with external business partners.
Comfortably assesses and manages a high volume and variety of projects with aggressive deadlines.
Demonstrated track-record of managing a department budget, including labor management, hardware, software, training and development, etc.
Excellent organizational, time management skills, and independent decision making skills.
Detail oriented, accountable, and strong work ethic.

EDUCATIONAL REQUIREMENTS

BA or BFA in Design, Communications, Marketing or other Creative discipline

EXPERIENCE REQUIREMENTS:

15+ years of demonstrated experience leading high-performing, cross-functional Creative Service staff

Minimum of 10 years demonstrated professional growth within an advertising agency strongly preferred

Prior experience in Healthcare, Higher Education, or other related industries

ADDITIONAL INFORMATION:

High proficiency in a MAC-based, Adobe Creative Cloud environment

Proficiency in Microsoft Office software required

Other duties, as required or assigned.

Conditions of Employment

Covid Vaccination is a requirement for employment at Jefferson for employees working at Jefferson’s clinical entities or at the University.  If you are not currently vaccinated you will be required to receive the vaccination prior to hire date if you are offered employment, unless you request and receive an approved medical or religious exemption from Jefferson.

Closing Statement

Jefferson Health delivers state of the art healthcare services to patients throughout the Delaware Valley and southern New Jersey. Jefferson (Philadelphia University + Thomas Jefferson University) provides more than 8,400 students from nearly 40 states and 40 countries with 21st century professional education. Combined, we have over 30,000 employees.

 

Jefferson Health, with 14 hospitals (seven are Magnet designated by the ANCC for nursing excellence) and 40+ outpatient and urgent care locations, offers a broad range of primary and complex, highly specialized care that touches the lives of more than four million patients annually. U.S. News & World Report has ranked Thomas Jefferson University Hospital among the nation’s best in eight specialties. Jefferson Health also includes the NCI designated Sidney Kimmel Cancer Center; it is one of only 70 such centers in the nation.

 

Thomas Jefferson University has ten colleges and three schools that offer more than 160 undergraduate and graduate programs. Our University is dedicated to inter-professional and transdisciplinary approaches to learning that offer a vibrant and expandable platform for professional education. Through this unique model, we are preparing our students for current and yet to be imagined careers.

 

As an employer, Jefferson maintains a commitment to provide equal access to employment. Jefferson values diversity and encourages applications from women, members of minority groups, LGBTQ individuals, disabled individuals, and veterans.

 

 

Contact Email

sarah.mcrea@jefferson.edu