Social Media Specialist

Saint Joseph’s University
Social Media Specialist

Position Summary:
The Social Media Specialist will support the content team in the development of organic social media campaigns, creation of news content and digital multimedia assets for SJU’s social media platforms. Additionally, this position will be responsible for auditing social media accounts across the institution and providing training to department-based account managers.

Duties and Responsibilities:
• Develop engaging organic social media/editorial content, increasing follower growth and engagement with multiple audiences to further enrollment, reputation and philanthropic goals
• Manage regular postings on SJU’s social media platforms
• Stay current on emerging technologies, platforms and content trends
• Monitor social analytics/trends/activity on owned accounts in tandem with the content team to understand content performance
• Understand and manage relationships with third-party social media management software, Falcon.io
• Develop and present actionable monthly KPI reports and insights
• Identify and attend campus event opportunities for social media coverage
• Capture high-quality digital assets (photo and video) for use
• Oversee assignments and development of social media student workers
• Collaborate with other marketing and communications team members to ensure high-quality social media content and cross-functioning campaigns
• Working knowledge of social media-specific design principles
• Collaborate with other University departments to develop social media campaigns on behalf of larger annual events (i.e. Giving Days, Commencement, Welcome Week, etc.)
• Help monitor activity of University-affiliated social media accounts for proper branding and University procedures and offer guidance and training on best practices
• Serve as a regular member of the University’s content team, writing news and feature stories as assigned

Secondary Responsibilities:
Other duties as assigned

Physical Requirements and/or Unusual Work Hours:
The position may require long periods spent in front of a computer. In addition, weekend and after-hours work may be required.

Minimum Requirements:
• At least 2 years of experience in a social media capacity
• In-depth working knowledge of social media platforms including management experience and understanding of platform functionality (Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok)
• Excellent oral and written communication skills (AP style preferred)
• Working knowledge of image editing software
• Experience creating digital and written editorial content for multiple audiences and platforms
• Attention to detail
• Desire to enter a strategic social media position

Preferred Qualifications:
• Experience with project management
• Experience in higher education

https://jobs.sju.edu/postings/18898
On-line applications only. Please provide a letter of application/interest and resume. For a complete description of position responsibilities, qualifications, and to apply, please visit: https://jobs.sju.edu/postings/18898.

Saint Joseph’s University is a private, Catholic, and Jesuit institution and expects members of its community to be knowledgeable about its mission and make positive contributions to that mission. Saint Joseph’s is an equal opportunity employer that seeks to recruit, develop and retain a talented and diverse workforce.

EOE M/F/D/V