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Public Relations Account Executive

Agency: Neff
Specialty: Public Relations
Posted: 08.11.21

Public Relations Account Executive

Job Description:
Neff, a full-service, integrated marketing agency, is seeking a full-time PR Account Executive. The PR Account Executive should have 2-4 years of on-the-job experience working in the field of public relations, marketing and/or corporate communications for an agency or other organization. The PR Account Executive must be able to manage the day-to-day public relations and social media influencer initiatives for several clients on a consistent basis. The PR Account Executive will monitor for media coverage on a daily basis and compile monthly media monitoring reports; participate in ongoing client meetings; write and distribute press materials; secure media placements in regional, national and trade publications; draft and present new business proposals; and coordinate social media influencer initiatives and partnerships on behalf of clients. Candidates for the PR Account Executive position must be highly motivated individuals who have a a background in public relations or marketing, excellent communications skills, strong writing capabilities and the ability to learn new skills quickly. This role will report to the Public Relations Account Director. To apply for this position, please share your resume and portfolio with

• Monitor for media coverage and report results to the wider team and clients
• Compile comprehensive monthly media monitoring reports for clients
• Participate in bi-weekly client meetings for designated accounts
• Keep track of timely and trending topics in the news cycle
• Brainstorm fresh new story ideas and pitch angles on a consistent basis
• Draft client ready press materials in a timely manner (press releases, media alerts, bylined articles, etc.)
• Build comprehensive media lists including regional, national and trade contacts
• Build relationships with key media contacts
• Secure earned media coverage (both regionally and nationally) on behalf of clients
• Assist in creating and presenting new business proposals
• Attend client events and industry networking events
• Coordinate social media influencer initiatives, partnerships and events
• Submit for relevant award nominations on behalf of clients and the agency

Education & Experience:
• 2-4 years of related experience (agency, in-house, etc.)
• Undergraduate degree in Communications, Public Relations, Marketing or relevant industry/internship experience
• Team player with strong interpersonal skills
• Strong communication & writing skills
• Experience interacting and communicating with clients
• Media relations experience
• Experience coordinating influencer initatives & partnerships
• Deadline driven, ability to work in a fast-paced environment
• Experience utilizing PR software/industry tools such as Cision, Critical Mention, MuckRack, Meltwater, etc.

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