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PR Account Supervisor

Agency: Brownstein Group
Specialty: Account Management
Posted: 07.31.23

PR Account Supervisor

In a world of distrust and click bait, Red Thread PR delivers sustained relevance and authenticity to build credibility, influence perceptions and behaviors, and develop meaningful connections. An independent specialty PR agency, our roots date back to the height of the Creative Revolution in 1964 when Berny Brownstein founded Brownstein Group with a vision to bring a fresh perspective to the Philadelphia advertising scene. The legacy continues to evolve, expand, and anticipate clients’ ever-changing needs through Brownstein Group’s network of nimble agencies, including PR specialty shop Red Thread PR.

Red Thread PR is seeking a PR Account Supervisor to join our growing team. We are looking for an independent, self-starter who excels at client service and has at least 7 years’ experience in public affairs, community relations, writing and media relations – with a portfolio to prove it. This individual must have experience managing communications staff members, developing internal and external communications, and planning and executing integrated paid/owned/earned/shared programs.

This role will serve as a primary account leader for one account and a secondary leader on up to two others. This person will manage account team deliverables as well as strategic comms/PR planning across multiple programs for clients. The Account Supervisor must be adept at strategic communications, proactively identifying opportunities and solving challenges, and mentoring junior staff and above all, must be a dynamic communicator able to understand and convey nuanced subjects.

Role Responsibilities:
Client Stewardship
• Manage day-to-day responsibilities of large account and 1-2 other small accounts
• Provide thoughtful, forward-thinking communications counsel to the client and account team
• Actively communicate with clients daily; proactively address opportunities and challenges
• Participate and lead client calls with team as well as independently and directly with client team
• Provide strategic input, analysis and feedback on client calls in addition to providing updates
• Supervise junior staff’s quality of work
• Support internal account team to ensure understanding and expectations of client needs

• Develop strategic plans that reflect the client’s goals and objectives and demonstrate modern tactics reflective of the brand
• Develop strategic messaging for internal and external stakeholders

• Regularly audit clients’ existing internal and external communications platforms and content; provide strategic recommendations to optimize content and channels
• Partner with the client via regular calls and email communications to manage fast-moving projects and timelines
• Develop key strategic communications to serve as the foundation for ongoing execution – including comprehensive message maps
• Create program strategies and activation plans, inclusive of objectives, messaging, messengers/SMEs, editorial calendar, tactical roadmap and timeline
• Partner with the client to measure impact of internal communications programs
• Deliver executional excellence across all PR tactics, including but not limited to: regional and national media relations, press event planning and management, community relations, content development, internal comms, message development, speaking engagements, public affairs
• Manage budget and timelines
• Mentor junior staff; ensure that timelines and expectations are met and delivered
• Manage reporting and merchandising of client work, communicate results to clients regularly
• Keep abreast of PR industry trends, best practices, new media and evolving technologies and tactics, and educating the account team
• Stay current and gain proficiency on new software platforms that impact the practice of PR
• Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to client’s industry. Master complex issues that impact client business and industry

• 7+ years of experience in public relations role – agency or inhouse/client PR experience
• An undergraduate degree in communications, public relations, journalism or similar major
• Demonstrated corporate communications expertise
• Demonstrated expertise across:
o Media relations
o Public affairs
o Community relations
o Internal and external communications
• Experience planning and executing PESO communications plans
• Experience working on an integrated agency team or association-related experience is a plus
• Experience collaborating closely with client team is a plus
• Proficiency in Microsoft Office suite and media monitoring tools such as MuckRack, Sprout, Brandwatch, Meltwater

Special Sauce We’re Looking For:
• A strategic account leader who can effectively communicate to any audience
• Insatiable curiosity about what drives consumer behavior
• Great interpersonal skills – relationship building
• Skillful writer who can write 200 words or 2,000 words on tough topics
• Fluent in maximizing on paid/owned/earned opportunities
• Obsessed with culture – current trends, and where culture is heading
• The ability to peel back the layers and go deep – critical thinking at its finest
• Creative writing and effective presentation skills with the ability to connect with the audience
• Influential communication skills across the board
• Excellent organizational and project management skills
• Team player and nurturer of healthy workplace culture
• A self-starter who has an entrepreneurial spirit, endless career ambition, and is resourceful
• All around positive attitude and person who thrives in fast action environment
• A range of previous work and experiences that demonstrate bold, brave, and brilliant thinking and execution
• Someone who loves media and public relations (REALLY loves it!)

To complement a salary that will make you smile, Brownstein offers the following competitive benefits:
• An opportunity to collaborate and create with some of the smartest, coolest, and most interesting people in the industry
• Frequent professional development opportunities
• A competitive salary
• Health benefits
• Wellness programs
• 401K plus matching program
• Unlimited vacation

Brownstein is committed to cultivating a culture of inclusion and authenticity.
The sum of our collective individual life experiences, uniqueness, knowledge, creativity, self-expression, and talent that our employees bring to their work represents not only a major part of our culture, but our work and Brownstein’s success as well.

Brownstein is an equal opportunity employer. When bringing people into our team, we welcome the unique perspectives they bring related to their experience, culture, education, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, ableness, sexual orientation, and beliefs. We believe in the strength of our people and the power in diversity.

We’re always working on being more inclusive and there will always be more work to do, so please come and join us.

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