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Director of Content and Creative

Agency: AH/Association Headquarters
Specialty: Graphic Design
Posted: 01.12.22

Director of Content and Creative

Association Headquarters is in search of a Director of Content and Creative to lead the editorial and graphic design department. The Director of Content and Creative is responsible for all aspects of leading and managing the Marcom content and creative functional areas. This position reports to the VP of Marketing and Communication. The Director of Content and Creative leads creative and content staff and serves as a peer contributor to the Director of Digital Marketing and Director of Marcom Services while providing general oversight for the functional area across the Marcom department. The Director provides content strategy recommendations for AH clients and collaborates with directors, managers, and A.E.’s in order to help shape clients’ content execution across platforms. They also review data about their audience so that they can ensure the subject matter they’re providing is relevant to their audience. The Director provides leadership for the creative department, ensuring creative projects adhere to project management principles, meet quality standards, and are executed with excellence.

You should have a strong opinion about serial commas, understand valuable content generation is platform agnostic and be a voracious consumer of media and content. However, we need more than a grammar ninja. We need a content master who can attract and engage audiences with an expert content strategy that further helps organizations tell their stories in new and compelling ways while aligning with their brands. You’ll need to consistently find new and captivating ways to tell a story, execute that story creatively and breathe new life into a variety of communications. You must be passionate about content generation and execution using the written word, graphic design, or a combination of both.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Content & Creative Strategy & Implementation

Be a role model for company values
Provide leadership and proactive development for Content and Creative staff
Work with Marcom team members and clients to proactively identify and communicate cutting edge trends related to exceptional professional experiences for both AH staff and client partners
Support senior Marcom staff on assigned clients and/or projects
Serve as Content & Creative lead for assigned clients and projects:
Monitor formulate and present relevant trends and data (to include financial and audience data) to assigned clients in order to support the decision-making process.
Work with the team to coordinate client calls, create project schedules, schedule meetings and presentations, and manage ongoing relationships.
Write client-facing emails, take comprehensive notes, and following-up on all meetings with succinct next steps and related documentation.
Keep assigned clients and projects on time and on budget.
Compile and analyze data to provide insight on key performance indicators and interpret for future marketing activities.
Make or assist with presentations to committees/Boards of Directors as appropriate.
Develop and execute Content and Creative plans that support overall marketing and project plans for assigned clients and their individual functional areas (e.g., Annual Conference, Membership, Education, Certification) based on the scope of work which may include:
Compile and publish a weekly informational email to membership.
Develop content in line with established strategy, ensuring content can be used efficiently across execution platforms (web, publication, social, email, etc…}
Provide content on the website and members-only forum.
Work with the Director of Marcom Services and Director of Digital Marketing to coordinate content and creative components of all client projects.
Lead creative function – ensure the department has adequate resources to execute creative projects and provide development and oversight for the creative manager and creative production lead.
Oversee assigned publication and editorial processes
Plan and manage the production of print and digital publications
Develop and update content strategy for client partners to align with their organizational initiatives
Manage and oversee the in-house creation of content that is timely and relevant across all platforms
Manage vendor relationships to ensure quality deliverables (e.g., graphic design, etc.)
Establish editorial calendars for selected publications and client projects
Execute print and digital content marketing initiatives including content planning, story ideation, and editorial development
Track and report on effectiveness and readership metrics
Collaborate with graphic designers to create print and digital publications
New Business Responsibilities
Serve as a member of the New Business Development team
Contribute appropriate content & creative recommendations related to Marcom services for new business proposals and presentations
Review project scope and contract documents providing specific feedback regarding appropriate I accurate content & creative components
Brainstorm new and creative content & creative strategies in alignment with general Marcom products and services
Work with internal clients to encourage the use of Marcom services – promoting Marcom value proposition internally to maximize utilization of Marcom services. • Present to clients (staff or volunteer leaders) and prospective clients to drive new business
Attend and present at industry events and conferences as needed
AH Corporate Marketing (limited/ periodic consulting as needed)

Provide guidance on content & creative strategies to support the AH brand and corporate marketing plan, including content strategy development, content marketing, creative strategy, and implementation

MEASUREMENT OF SUCCESS:

% of renewed proposals from the Content and Creative department’s existing portfolio of AH client partners and projects
% of revenue growth from the Director’s existing portfolio of AH client partners and projects
% of revenue growth within Marcom and client partners
# of new projects introduced to MarCom’s portfolio of client partners
On-time and within budget execution of project deliverables
Overall client partner satisfaction
Outstanding metrics based on client partner Marcom plan execution
# of NBD proposals developed

EDUCATION/ EXPERIENCE/REQUIRED PROFICIENCIES

Bachelor’s degree plus a minimum of ten years related experience (writing, editing and leadership preferred).

APPLICATION INSTRUCTIONS

To be considered for this position, an online application must be submitted, along with an updated resume. All applicable fields on the application are required.

TEXT TO APPLY: TEXT AHCREATE to (856) 746-4597

AH is a professional services firm that specializes in helping non-profit organizations achieve their mission, create value, and advance their causes, industries, and professions. We have four main divisions within AH — a full-service Association Management Company; a Marketing and Communications Agency (MarCom); a Meetings & Events Management Team; and a division that focuses on other custom solutions such as strategic planning, website builds, database integrations, accounting services, staff recruitment, credentialing management, public affairs and lobbying, and growing non-dues revenue.

For more information, visit associationheadquarters.com, connect with AH on Facebook on YouTube and follow on Twitter.

Association Headquarters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, national origin, nationality, ethnicity, ancestry, age, sex (including pregnancy), family status, marital/civil union status, religion, domestic partnership status, affectional or sexual orientation, gender identity and expression, atypical hereditary cellular or blood trait, genetic information, liability for military service, and mental or physical disability (including perceived disability, and AIDS and HIV status) , language, national origin, political affiliation, socio-economic status, and other characteristics that make our employees unique.

Benefits

Benefits include, but are not limited to:

Medical, Dental, and Vision
Voluntary Life Insurance – Employee Paid
AFLAC available
Paid holidays and Paid Time Off (PTO) accrual
401k
Basic life insurance, short term, and long term disability
Other Benefits of Working at AH:

Named Best Place to Work by Philadelphia Business Journal 9 Times – based on a survey conducted of our employees
Industry Leader – Most credentialed AMC, and the first AMC to be Customer Service Certified by the Customer Service Institute of America
Flex Schedules
On-site fitness center, open 24/7
Gym reimbursement program
Tuition reimbursement program
Training and Development opportunities

Contact Email

kmcgonigle@ahint.com