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Digital Marketing Specialist – PPC/Paid Advertising

Agency: Results Repeat
Specialty: Digital Marketing
Posted: 02.26.21

Digital Marketing Specialist – PPC/Paid Advertising

Digital Marketing Specialist – PPC/Paid Advertising

PPC · Media, Pennsylvania

Are you a results-centric professional with some experience managing digital advertising campaigns in a client-facing role?  Here’s your chance to take your career to the next level and join a company that was named as one of the Best Places to Work in Philadelphia by the Philadelphia Business Journal for the last five years and was listed in the Inc 5000 list of fastest-growing businesses in 2020.

Results Repeat helps businesses by building websites and driving leads to them. The successful candidate will join our PPC group and help manage the paid advertising for our clients.

This team member works under the direction of the Director of Paid Advertising and in coordination with a variety of cross-functional team members. The primary responsibilities in this role are to be the go-to resource for our clients and successfully lead the day-to-day strategic management of their Google search and display campaigns.

Primary Responsibilities:

  • Strategize, set-up, and optimize ad campaigns on Google, Facebook, and Microsoft Ads platforms.
  • Create, review, and present reports internally and to clients. Take action based on your findings and be able to explain to the team and to clients. Speak professionally and politely with customers.
  • Identify changes in accounts around conversions and ROI, and work with clients to understand campaign performance. Make wise and strategic recommendations to enhance ad results.
  • Develop click budget recommendations and work in tandem with business development as needed. Use online tools necessary to recommend budgets and overall strategy to new and existing clients. Research, develop, and advise on keyword and audience research, competitive analysis, ad copy development, account structure organization, conversion tracking, account linking and integrations, A/B testing, and more. 
  • Lead in the maintenance and monitoring of keywords, bids, campaign budget, impression share, quality score and other important account metrics.
  • Analyze campaign results and continually refine campaigns for optimal client results – this includes understanding seasonality, historical data, the climate of current advertising, and working with the client to best understand their goals and objectives.
  • Implement advertising best practices that aim to increase conversions and keep up-to-date with PPC industry trends and developments.

Requirements/Skills:

  • 6 months – 2 years of experience managing paid advertising accounts.
  • Experience with Google Tag Manager, Google Analytics, and setting up goals and conversions tracking on both platforms a plus.
  • Experience with Google Data Studio and building reports a plus.
  • Must be a true problem solver who uses tools, resources, and experience to work through any daily issues that arise and is willing to continuously learn.
  • Proven ability to work independently.
  • Exceptional grammar and communication skills.
  • Attention to detail at every level from account set-ups to monthly reporting.
  • Ability to adapt in a fast-paced, frequently changing environment and industry.

Compensation and Benefits

This full-time position includes health care benefits, short term disability and life insurance, 18 vacation and PTO days, profit sharing, and a 401(K). Though we do maintain a traditional 9 am-5 pm schedule, and are located near Philadelphia, we are a virtual company and have been since Day 1. Therefore, you can work from your home office.

How to Apply

If you’d like to be considered for this position, please submit your credentials. To learn more about us, visit ResultsRepeat.com.

* Important note: We are only looking for candidates who live within driving distance of Philadelphia who are interested in a full-time position. Therefore, please understand if you contact us on behalf of an agency or to offer us your freelance services, we will not respond.

APPLY FOR THIS JOB HERE:   https://resultsrepeat.bamboohr.com/jobs/view.php?id=36