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Content Producer

Agency: PHL17
Specialty: Producer
Posted: 09.07.21

Content Producer

This role is responsible for updating PHL17.com, posting and maintaining PHL17 social media channels, curating high-performing content, crafting homepage layouts driven by data, and helping contribute to on air programs on PHL17.  This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

  • Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
  • Excellent at writing headlines and stories that grow audience and engagement
  • Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
  • Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
  • Understand different ways to tell a story, particularly producing short videos and choosing great photos
  • Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
  • Promote and distribute news content on social media
  • Report to both News Director and PHL17 Interactive Producer 

Skill/ Experience Requirements

  • Experience in digital content and journalism
  • Capable of researching, interviewing, and writing original news articles
  • Clever headline writer that gets readers to click
  • Strong multi-tasking abilities
  • Organized, technical problem solver and quick decision maker
  • Knowledge of SEO best practices and AP Style
  • Knowledge of Adobe Premiere editing software
  • Enjoys working in teams and has excellent interpersonal skills
  • Some schedule flexibility 
  • Strong understanding of Google Analytics; Chartbeat experience a plus
  • Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

Apply at https://nexstar.wd5.myworkdayjobs.com/nexstar