News: Industry

WUVP Univision 65 conducts analysis of population estimates for Philadelphia Market

WUVP Univision 65, Philadelphia’s most watched Spanish-language broadcast TV station, conducted an analysis on the newly released Geoscape population estimates. The Geoscape estimates are based on Census 2000 and other yearly governmental data.

According to the data, Philadelphia’s Hispanic population in 2010 is projected at 706,991, an increase of 23,000 Hispanics from 2009. What is more surprising is the penetration of the Hispanic market in particular age groups. For every five children under the age of 9 that live in Philadelphia, one is of Hispanic origin. These findings show that not only immigration but birth rates account for the growth in the Hispanic segment. Among Hispanics, three in four are born in the United States. Foreign born Hispanics account for less than 20 percent of the total foreign born residents in the region (18 percent). Despite the small percentage of foreign born Hispanics, Spanish-language usage at home has grown by 34 percent since 2000. About eight in 10 Hispanics are Spanish speakers. After English, Spanish is the second most used language in Philadelphia; it’s estimated that 554,518 people speak Spanish at home, followed by Chinese with 58,161 people.

Within the 18 county region that makes up the Philadelphia market, the Hispanic population has grown by 51 percent since 2000. The non-Hispanic population in the Philadelphia region has grown by two percent during the same time frame. While population growth has boomed educational attainment has also experienced growth. Since 2000, there has been a 124 percent increase in the number of college graduates of Hispanic origin. In addition, more than one in three Hispanics (34 percent) has some college education.

The new data offers a potential glimpse of what the Census 2010 analysis will show.

Source: Geoscape Estimates 2000-2010, based on US Census; Language usage is for persons age 5+.

About Univision Communications Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.