News: Industry

Wanted: Ad firm to save lives and limbs--RFP

A mandatory pre-proposal conference will be held on Thursday, May 17th, 2012 at 11 AM at the Municipal Service Building, 1401 JFK Blvd 14th Floor Philadelphia, PA 19102

The Mayor's Office of Transportation and Utilities put a RFP on the street for an advertising agency to develop a dynamic campaign to save the lives and limbs of walkers, bikers and drivers. The selected firm will develop, implement, and manage a targeted, sustained, multi-media campaign to change the behavioral norms of Philadelphia cyclists, drivers and pedestrians and encourage proper travel etiquette and behavior. A key requirement of any campaign will be to reach the most at-risk populations with a maximum frequency of messages, within the budget constraint.

For complete details visit https://secure.phila.gov/eContract/ (using internet explorer only), click “New Contract Opportunities.” The opportunity number is 21120504135038 and should be near the top of list.

A mandatory pre-proposal conference will be held on Thursday, May 17th, 2012 at 11 AM at the Municipal Service Building, 1401 JFK Blvd 14th Floor Philadelphia, PA 19102