News: People

Value Group Direct Hires Angela Menzen-Daisy as Vice President of Marketing

Value Group Direct, LLC, a full-service advertising agency specializing in Direct Response marketing, announced that it has hired Angela Menzen-Daisy as Vice President of Marketing.

Prior to joining Value Group Direct, Menzen-Daisy was Vice President of Strategy and Client Development for Mercury Media in King of Prussia, PA. For Ascentive Software, LLC in Philadelphia, PA, she served as Director of Offline Marketing. She was also Account Director for TPG Direct, an Omnicom company in Philadelphia, PA.

“Angela brings a diverse background and expertise in management, media, production, direct response techniques, as well as online and offline marketing know-how to Value Group Direct,” said Linda Brignola, Partner at Value Group Direct, LLC. “We’re pleased to have her join our team as we know she will be a strong asset to both her clients and our agency.”

Menzen-Daisy is a graduate of Bloomsburg University of Pennsylvania. She was a participant of the Omnicom University Executive Leadership Program, which is based on the Harvard School of Business case study method.

About Value Group Direct, LLC
Founded in January 2010, Value Group Direct, LLC (formerly The Value Group, Inc.) is a full-service advertising agency specializing in Direct Response marketing. Solutions include strategic planning; creative & design; direct mail production; media planning, buying & analysis; and database marketing and segmentation. Agency staff is expert in verticals such as Insurance & Financial Services; demographics such as Seniors/ Boomers; and specialized marketing approaches including affinity marketing and targeted offline lead generation. Contact Linda Brignola at 610-251-2560 or l.brignola@valuegroupdirect.com. www.valuegroupdirect.com.