News: Accounts

The ODM Group launches new website for Wharton WRDS

The ODM Group, a strategic and digital marketing agency, launched a new website for Wharton Research Data Services (WRDS). WRDS is a web-based business data research service from The Wharton School at the University of Pennsylvania.

The new website promotes WRDS as the Global Standard in accuracy, appealing specifically to a new corporate audience. The ODM Group worked with WRDS to present information more clearly using a customized Content Management System. The creative direction introduced highly engaging and dynamic content throughout the site with a streamlined menu site map. The main navigation contains simplified sub menus to include over 40 dataset vendors.

As part of an overall re-branding initiative, the ODM Group also created a new logo and established channels of community connections through blogs, news updates, and social media outlets. To visually show the value of WRDS, the ODM Group created a stylized video demo that provides clients with a brief tutorial of the WRDS experience. The ODM Group was responsible for the script writing, creative direction, production, motion graphics and editing.

“The ODM Group provided Wharton WRDS with insightful recommendations and solutions to reach our target audience,” said Robert Zarazowski, senior director of Wharton Research Data Services. The website and interactive tutorial exceeded our expectations while adhering to our brand guidelines. We cannot thank them enough for their excellent client service!”

About the ODM Group
The Osterholm Digital Marketing Group creates digital solutions that solve marketing problems. Through acquisition and strategic alliances, we combine decades of success in traditional and digital marketing and continue to demonstrate our commitment to innovative solutions. Starting with a strategic approach and rationale, The ODM Group utilizes best in class thinking to exceed our clients’ expectations. With every interaction, we earn our clients’ trust and continued relationship by delivering outstanding client service and by becoming their complete digital marketing partner. www.odmgrp.com.