News: Accounts

Temple University selects Neiman to help transform brand

In a world of higher education marketing sameness, Neiman has been tapped to help Temple University reveal its unique identity through a new brand transformation assignment.

“To have the opportunity again to make a difference for Temple, one of our longtime friends and respected partners, is so meaningful to us,” said Tim Reeves, Neiman CEO.

“Temple is a special place that is making an important mark in US higher education. The Temple marketing team is eager to craft communications that mirror that potential, and to set new standards of excellence in US higher ed marketing. Our team developed thinking to help them do just that.”

“The transformation at Temple University is astounding and ongoing,” said Nicole Naumoff, AVP, Marketing and Communications, Temple University. “Neiman was able to capture the positive energy and unique identity of Temple University in a compelling creative idea – one that we will be excited to launch and that we are confident will yield great results for the University, and great excitement within the Temple community.”

Neiman helped Temple to craft a brand campaign for its first comprehensive capital campaign in 2007. The iconic “T” campaign is still remembered fondly in Philadelphia, years after its end.

Neiman is a 32-year-old startup that is creating brand conversations for great national and regional business partners such as Dietz & Watson, Sunoco, Trex, the National Constitution Center, Insight Pharmaceuticals and Temple University.  weareneiman.com/labs.