News: Agency

Tag Strategies, formerly Price Communications, launches retooled brand

Tag Strategies, a strategic brand development firm, recently launched its own retooled brand. Founded in 1995 as Price Communications, the firm has provided award-winning service to a diverse account base of business-to-business and business-to-consumer clients. Under the leadership of Michelle Price Taglialatela, the only Certified Brand Strategist in Philadelphia, Tag Strategies will deliver this distinct focus along with expanded capabilities in brand development and integrated marketing communications to help clients tackle their greatest marketing and branding challenges.

Tag Strategies is a member of the Brand Establishment, an exclusive group of advertising agency principles. Each Certified Brand Strategist must demonstrate and pass a rigorous program to achieve certification as the brand-building authorities in their respective markets. Through proven proprietary processes, Tag will continue to provide dynamic creative, service, and tactical executions to help clients advance brands that resonate with internal and external audiences alike.

Pictured in Philadelphia’s historic Franklin Square is the Tag Strategies team (left to right): Jeff Biglan, Senior Art Director; Stacie Chen, Partner/Account Manager; Michelle Price Taglialatela, President/Certified Brand Strategist; Eric Crawford, Art Director; Tara Nerone, Business Operations; and Renee Watson, Account Coordinator.

“We’re honored to flip the switch from Price Communications to Tag Strategies,” said President and Founder, Michelle Price Taglialatela. “For over a decade we’ve helped dozens of clients discover the ‘it’ factor that sets them apart, and it was time to revisit our own brand. We’re proud to say that what we’ve done for our clients, we’ve done for ourselves.”

Positive mojo and powerful brand strategies give Tag the competitive edge to help clients revamp, retool, and discover what makes them stand out from the crowd. Tag Strategies leads clients through its discovery and brand development processes. At the heart of Tag: a passion for helping clients’ businesses thrive and identifying the “it” that is a client’s point of distinction.

Price Taglialatela launched Price Communications as a creative boutique in 1995, bringing decades of brand, advertising and business experience as the art director at some of Philadelphia’s top advertising firms. The agency quickly developed an impressive account base of small, mid-market and Fortune 500 companies in industries such as financial services, retail and healthcare. The firm has received dozens of prestigious regional and national awards for creative excellence, including Philadelphia Addy Awards, ABA Eureka Awards, Philly Gold Bar, BMA Bell Ringer, and BMA Pro-Comm International.

Tag Strategies takes pride in practicing good citizenship in the City, whether it’s volunteering or providing marketing support to local and national non-profit organizations. Some of the non-profit and community organizations that have benefitted from Price Taglialatela and her team include Project Home, PAWS, Terri Lynne Lokoff Child Care Foundation, and the Callowhill Reading Viaduct Neighborhood Improvement District. http://www.gettagged.us/