Philly Ad Club: Past Events

Special CMO Series – Inaugural Event Featuring Marke D. Dickinson

TIME: 8 a.m.-10 a.m.
COST: FREE for Members (Non-members - $25, Students w/ID - $10
LOCATION: News Journal Office, Delaware

Special CMO Series – Inaugural Event! Featuring Marke D. Dickinson, EVP, CMO, AAA MidAtlantic
Hear how they go to market, with great success!

Marke D. Dickinson – EVP, CMO, AAA MidAtlantic, Wilmington, DE!

As Chief Marketing Officer and a senior executive for AAA Mid-Atlantic, Mr. Dickinson is steward of the AAA brand, with accountability for focusing marketing efforts to communicate member value and grow revenues. He oversees all elements of the marketing mix, including advertising, database marketing, online, social media and the membership publication AAA World. He also leads Membership and Insurance sales, IT, Public & Government Affairs, and the Mid-Atlantic Foundation for Traffic Safety and Education. Mr. Dickinson holds a Bachelor of Science Degree from Penn State, a Masters in Public Policy from Harvard Kennedy School, and a Masters in Business Administration from Harvard Business School. In addition to his many other professional and community services, he currently serves on the Board of Directors of the Ronald McDonald House of Delaware.

- A day in the life of a CMO

- Establishing the AAA MidAtlantic Brand

- Living the Brand Everyday

- Brand management Accountability

Date: Thursday, October 18, 2012
Location: News Journal Offices, Bill Franks Conference Room – 950 W. Basin Road, New Castle, Delaware

Registration at 8:00 AM, program begins sharply at 8:30 AM and concludes around 10:00 AM
Workshop – FREE for Members (Non-members - $25, Students w/ID - $10)
Limited Capacity, register early

To Register: REGISTER