News: Industry

ShootersINC and MASN Major in Emmys®

ShootersINC delivered award-winning production and post-production work on Mid-Atlantic Sports Network's MASN Collegetown and MASN HD broadcast campaigns, two passion-driven projects that won multiple Emmy® honors at the 54th National Capital Chesapeake Bay Chapter Emmy® Awards in June.

ShootersINC was honored to be a part of the team earning two Outstanding Sports Promotion awards. MASN, which broadcasts every available Baltimore Orioles and Washington Nationals game, as well as Division I college football and basketball games, won one Emmy® each for MASN Collegetown ("Colors" and "Animals") and two Network/Image Promotion Awards including one each for MASN Collegetown Campaign and MASN HD Campaign Orioles/Nationals, respectively.

In the Collegetown campaign, MASN Creative Director Dick Goggin's and Offline Editor Bill Blythe's goal was to relate via visuals "that MASN is everywhere" to underscore the network's promo tagline "We Major in College Sports."

"This campaign is a road trip in people's lives," says Goggin. "It had to feel very personal because college is often the last bastion of how we feel before the pressures of adult life take over. We all bring those passions with us as we move through the rest of our lives."

Goggin created the compelling scripts, overall creative and visual outlines, while ShootersINC worked on the spots production through post, traveling throughout the MASN footprint to shoot the footage that anchors the warm, vital Collegetown campaign. Shot over seven days and five states, Collegetown illustrates MASN's reach via Shooters' punchy visuals and splitscreen techniques that directly connect with Goggin's stellar copy. The campaign highlights the passion that bonds a fan to his/her college team, and how that zeal unites MASN fans as a whole.

"When we saw the scripts, we were very excited about the project," says ShootersINC EP Post Production Mark Reidenauer. "The challenge was to capture several states within each spot. The pacing was tricky for a :30 spot but the writing was so good that we suggested creating :45s so that the audience could "click" into such great and breezy copy."

The MASN HD Campaign also won an Emmy® for Network/Image Promotion by demonstrating how MASN HD takes sports fans "in" the game.

Conceptualized and written by MASN's Goggin and with initial offline by Blythe, the campaign was shot at Spring Training and was conceived as a collection of baseball highlights until the team at ShootersINC suggested going one step further. The post production group ran with the footage, taking the dazzling hits, catches and plays and stitching them together to simulate the excitement that comes with a riveting game of baseball.

"With MASN HD you feel like you are truly "there" in the game," says Reidenauer. "We worked together with MASN and by joining so many exciting moments together in one :30 spot, fans really feel the effects of HD. Bringing the action "thisclose" really resonates."

"MASN continues to work with ShootersINC over these many years because we have a relationship based on trust and honesty," says Goggin. "They are always receptive-- they just go head over heels to take everything to the next level."
 

CREDITS:
MASN:
CREATIVE DIRECTOR Dick Goggin
OFFLINE EDITOR Bill Blythe

ShootersINC:
MASN Collegetown:
CREATIVE DIRECTOR Kris Magyarits
DIRECTOR/DP Mark Claywell
EP PRODUCTION Carolyn Jefferson
EP POST PRODUCTION Mark Reidenauer
EDITORIAL Steve Wheelock
GRAPHIC DESIGN Kris Magyarits
COLOR GRADE Janet Falcon
AUDIO MIX Bob Schachner & Mike Taylor

MASN HD:
CREATIVE DIRECTOR Kris Magyarits
DIRECTOR Kyle Rudolph
DP Kyle Rudolph and Kris Magyarits
EP PRODUCTION Carolyn Jefferson
EP POST PRODUCTION Mark Reidenauer
EDITORIAL Kris Magyarits, Rob Graham, Chris Magliozzo
SMOKE FINISH Rob Graham
AUDIO MIX Mike Taylor

ShootersINC (www.shootersinc.com) is a full service production and post house that blends talent, technology and client service to provide a superior level of quality and creativity. Shooters' client base consists of ad agencies, production companies, political consultants, PR firms, and corporations. ShootersNYC (www.shootersnyc.com) is the New York division of ShootersINC, a multi-dimensional creative production and post house specializing in editorial, visual effects, graphic design, finishing and audio post for advertising, television, feature film and new media.

ShootersTV (www.shooterstv.com) is a division of Shooters Inc., dedicated to creating programming for reality and non-scripted television. ShootersTV is represented by Peleton Entertainment, the New York-based television agency representing leading producers working in reality and documentary.

DIVE (www.divevisual.com) is the visual effects, DI and film finishing division of ShootersINC, led by veteran Visual Effects Supervisor Mark O. Forker. As one of the east coast's premier postproduction facilities for film finishing services, DIVE offers filmmakers the opportunity to complete Visual Effects, Digital Intermediates and Titles by coupling creative continuity with an integrated workflow.