Jobs

Search Engine Marketing Manager

Employer: Tierney
Email: tcannizzaro@tierneyagency.com

 The Search Engine Marketing Manager will serve as a member of the Media Department Leadership Team reporting directly to the EVP, Director of Media Services. The primary responsibilities of this position include leading the creation, execution and optimization of client search initiatives, unearthing search insights to inform the development of broader media strategies, identifying appropriate accountability solutions, and flawless execution on all fronts.

The SEM Manager will also work with the Media Leadership Team the conception and delivery of innovative, business-building search marketing solutions, including organic and paid optimization, evolving search platforms and advanced analytics – applying search to create insight and added accountability.

Responsibilities / Requirements:
– Setting strategic principles for client search initiatives, based on objectives
– Developing action plans for achieving and measuring search campaign success, including determining key metrics, processes for measurement and optimization
– Evaluate and recommend full spectrum of search alliances, including all appropriate engine partners, search platforms, bid and campaign management tools
– Managing all day-to-day Search activities for all clients and providing timely optimization recommendations
– Working with media, account, and agency partners to ensure search complements all client marketing activity
– Keeping clients and agency counterparts informed on latest developments in search industry and their potential implications for clients
– Strong background (4+ years) in interactive work with a specialty in Search Engine Marketing. Must be in a position to lead and do. Expertise within all aspects of digital marketing a plus
– Background in an agency environment or history of working with advertising agencies
– Experience in leading, managing and growing direct reports as well as a team oriented attitude in servicing clients
– Strong written and verbal communication skills

Please email resume along with salary requirements to tcannizzaro@tierneyagency.com No phone calls please.

We are an Equal Opportunity Employer, and value diversity in our workplace