News: Accounts

Right Guard taps Red Tettemer + Partners as creative Agency of Record

Red Tettemer + Partners has been selected as North American Agency of Record for Right Guard, a brand of anti-perspirants, deodorants and body wash for men manufactured by the Dial Corporation unit of Henkel North America. The win – which did not follow a review – comes on the heels of a new business streak for the agency, with AOR wins such as Planet Fitness and Maaco being awarded in the last month.

“We're excited to be working along side Right Guard to get their iconic brand on men's pits across the country,” commented Steve Red, President and Chief Creative Officer at Red Tettemer + Partners.

RT+P’s scope of work includes all creative duties for the brand and has an estimated media spend of $10 - 15MM. The addition of Right Guard strengthens the agency’s partnership with Henkel, a fortune global 500 company headquartered in Dusseldorf, Germany. RT+P is currently the AOR for Henkel’s Dial For Men brand.

“We’re thrilled to partner with an agency that has such strong expertise in the male care category,” said Ryan Gaspar, Director of Marketing at Right Guard. “This was an easy decision – RT+P’s deep understanding of our product coupled with their standout creative will no doubt help revitalize the Right Guard brand.”

New work for Right Guard is slated to launch first quarter 2013.

Red Tettemer + Partners is a full service agency that stops at nothing to make its clients unforgettable. They build ideas on every platform and through every discipline from Brand Planning to Interactive; PR, Social Media and Community Building to Design; and Media Planning and Buying to Broadcast Production. Red Tettemer + Partners has played in just about every category and is currently working and having a blast with clients such as Century 21, Dial for Men; Front Burner Brands (including The Melting Pot, Grillsmith and Burger 21); FOX Networks; Greater Philadelphia Tourism Marketing Corporation; parx Casino; Pennsylvania Tourism; SEPTA; Ska Brewing Company; TuB Gin; Under Armour. http://redtettemer.com.