Regional: Past Events

PPRA: The Economy of PR: A "how to" discussion about measuring ROI in today's PR landscape

TIME: 5:30-7:30 p.m.
COST: $45
LOCATION: The Racquet Club

Philadelphia Public Relations Association (PPRA)
The Economy of PR: A "how to" discussion about measuring ROI in today's PR landscape

April 18, 2012

5:30 - 7:30 PM

The Racquet Club, Philadelphia, PA

Cost: $45 Members; $60 Non-Members

How much does a single "like" cost? What is the ad equivalency of a retweet? In today's social media-laden communications landscape PR professionals are being forced to learn and re-learn how to quantify success in their PR campaigns. Join our panel of experts in a discussion about the persistent challenge of demonstrating ROI in public relations. Young professionals will gain strategic insight about how to manage a social media campaign; seasoned practitioners will learn best practices in making measurement more effective and efficient.

More Information/Register: http://ppra.net/content/calendar/viewevent.aspx?eventid=73