News: Accounts

Planet Fitness, Maaco name Red Tettemer + Partners AOR

Red Tettemer + Partners (RT+P), the Philly-based indie creative agency, announced that it has been named Agency of Record for Planet Fitness, the fastest-growing gym franchise in the U.S. The decision was made after a review that included eight top agencies. Scope of work will include creative and media, both traditional and social. Media duties will be handled by Red Tettemer + Partners’ media partner Mediacom. Spend has not been disclosed. The agency was also named Agency of Record for Maaco, the nation’s leading paint and collision service provider. The decision was made after a review. Creative duties were previously handled in-house. Scope of work will include TV, web and collateral. Spend has not been disclosed.

“Planet Fitness has built their brand by expressing a point of view that’s turned the category on its head,” said Steve Red, Chief Creative Officer of RT+P. “And we can’t wait to jump in and further help them shake things up.”

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing gym operator in the country, and has revolutionized the industry with a combination of extremely low prices and a friendly and hassle-free environment. Planet Fitness has more than 550 locations in the US and Puerto Rico and with more than 3.6 million members, is the largest health club company in the world.

“We think Red Tettemer’s insights and creative energy will make for a vibrant partnership,” said Eric Vaden, PF’s vice president of marketing.

In January 2012, Planet Fitness entered a brand partnership with The Biggest Loser, the NBC reality show. During the season, contestants worked out on Planet Fitness gym equipment at The Biggest Loser ranch in Calabasas, California and in some episodes contestants worked out at Planet Fitness gyms near their homes.

Media for the brand’s existing broadcast creative is slated to launch later this summer.

Creative and media responsibilities were previously handled by Mullen.

"Old cars. New cars. Paint. Collision repair. Maaco. Boom!" said Steve O'Connell, Executive Creative Director, RT+P. "We can't wait to start turning all heads in their direction."

Maaco is the nation’s No. 1 paint and collision service provider and dominates the auto repair and painting industry with approximately a 47 percent market share in the US. Known as “America’s body shop,” Maaco has nearly 500 franchised locations across North America and boasts systemwide sales of nearly $500 million.

“We’re elated to be partnering with Red Tettemer + Partners,” said Dave Millilo, VP Marketing at Maaco. “We selected them based on their strategic and creative prowess and can’t wait for them to help us redefine the Maaco brand.”

New work for the brand is slated to launch later this summer.

About Red Tettemer + Partners
Red Tettemer + Partners is a full service agency that stops at nothing to make its clients unforgettable. They build ideas on every platform and through every discipline from Brand Planning to Interactive; PR, Social Media and Community Building to Design; and Media Planning and Buying to Broadcast Production. Red Tettemer + Partners has played in just about every category and is currently working and having a blast with clients such as Century 21 Real Estate, Dial for Men; Front Burner Brands (including The Melting Pot, Grillsmith and Burger 21); FOX Networks; FUEL TV; Planet Fitness; Renuzit; SEPTA; Ska Brewing Company; TuB Gin and Under Armour. For more information, go to http://redtettemer.com