Regional: Past Events

PDMA: Top Marketing Trends in 2012

TIME: 11:30 a.m.
LOCATION: Crown Plaza--King of Prussia

Top Marketing Trends in 2012
Join your peers for a refreshing educational symposium featuring top trends!

Luncheon Meeting Details:
Date: Wednesday, April 18, 2012
Registration: 11:30 am
Program & Lunch: Noon to 2:00 pm
Location: Crowne Plaza-King of Prussia, 260 Mall Boulevard, King of Prussia, PA 19406
Registration Fees: $45 member; $60 non-member

To Register: REGISTER

1. Aramark’s Tom Carusona speaks on Social Media: The Motherload or Overload?
Tom will address:
-- With our relatively strapped resources, how do we sort through all of these new channels and figure out where to begin?
-- How do we deal with the inevitable pressures from clients, peers, etc. to launch a presence in these channels?
-- Samples of ARAMARK’s work

2. NetPlus’ Denise Zimmerman speaks on the Metrics of Social Media: Getting Down to Business
Denise will address:
-- How are marketers and agencies responding?
-- What is the impact on budget allocation, resources, hiring and general overall marketing planning?
-- How does social media fit with the overall compounding trend of increased accountability?
-- Real world examples from her proven years of practice and active industry leadership participation to help ground this trend into actionable and valuable business practices.

3. Quattro Direct’s Tom McNamara speaks on The Rise of Digital Assets in Direct Marketing
Tom will address:
-- Using online display ads, to improve the performance of traditional Direct Mail programs.
-- Contextual advertising and retargeting for testing
-- How to measure and optimize

4. Colon Cancer Alliance’s Andrew Spiegel speaks on the Hot Trend of Cause Marketing and its Benefits
Andy will address:
-- The benefits of partnering with organizations to bring awareness to a particular cause and increased sales to a corporate spreadsheet
-- The thinking behind campaign planning when determining partners
-- A CCA case study