News: Industry

New Recruitment technology revolutionizes marketing research

Focus Pointe Global, a marketing research leader headquartered in Philadelphia, has developed a proprietary web-assisted recruiting software program that’s changing the face of the focus group industry.

“The Internet has changed the way people interact with each other,” said FPG’s President, Laura Livers. “Gone are the days when the screening process was handled by large staffs of phone workers who labor through long questionnaires one by one. Now computerized screeners with built-in logic can screen hundreds if not thousands of potential respondents in a fraction of the time required by a phone interview.”

FPG has responded to recent shifts in consumer behavior by harnessing the latest advances in web-based technology to create a recruitment screening program that’s faster, more accurate and easier-to-use than traditional methods. With improved data collection and virtual interface capabilities, the FPG web-assisted recruiting program allows for automated online screening and streamlined access to a vibrant marketing research online community.

“At FPG, we’re always looking for new ways to gather the kind of natural, unbiased data that provides our clients with valuable insight into customer motivations and behaviors,” according to Livers. “Our new web-assisted recruitment and marketing research platform does exactly that.”

The reasoning behind Focus Pointe Global’s new web-assisted recruiting system is simple: since participants are free to respond to recruitment screening and research at their own pace, they are therefore more likely to be spontaneous in their immediate reactions, resulting in a greater amount of honest qualitative feedback.

As the general population gets more involved in online modalities, the tools that businesses use to reach their target audiences must grow and adapt in response. The most successful marketing research techniques will rely increasingly on access to the growing networks of communication and social interaction found online.

“As part of our ongoing effort to offer the most cutting-edge research tools and resources, our new web-assisted recruiting technology is designed to provide the kind of highly targeted focus group results that drive client success,” said Livers.

http://www.focuspointeglobal.com/