Mendoza Group Inc. has announced Lisa Fell as its new Director of Client Services. Ms. Fell will be responsible for implementing comprehensive advertising and marketing strategies, including oversight of all creative and media services for Mendoza Group’s expanding roster of multicultural clients.
Ms. Fell’s previous position was Vice President of Operations for MediciGlobal, a clinical trials marketing company. There, she led the project team in the implementation of patient recruitment and retention programs for major pharmaceutical companies such as GlaxoSmithKline, Pfizer and Sepracor. Prior to MediciGlobal, Ms. Fell was a Vice President at Harmelin Media. As manager of national and local media campaigns for Harmelin, Ms. Fell was responsible for spearheading a broad scope of initiatives for Aetna U.S. Healthcare, including campaigns created for HMO products, Medicare, Aetna Retirement Services and Aetna Corporate.
“We are extremely happy to have a woman with Lisa’s deep marketing experience, keen analytical skills and enthusiastic attitude as part of our team,” said Mia Mendoza, President and CEO of Mendoza Group Inc. “Lisa’s managerial and marketing expertise are just the type of talents that align with our current expansion of services.”
Mendoza Group was founded in 1995 as Delaware Valley’s first full-service Hispanic advertising agency. From its headquarters in Media, Pennsylvania, Mendoza Group has expanded into a multicultural advertising agency serving a wide range of national and international clients.