News: People

Masterminds adds Chasz Rainsford, Sr. Developer and Erica Ruiz, Designer

Masterminds, the full-service advertising agency down the shore, has added two more talented creatives to its growing team. Chasz Rainsford was hired as Senior Developer, and Erica Ruiz as Graphic Designer.

Chasz Rainsford joins the interactive department to spearhead the agency’s increasing web and social media initiatives. Prior to this, Chasz spent three and a half years at Rosetta, where he was lead developer on the rebrand of Wyndham Hotel Group. He has also led a variety of independent online projects, both local and international.

When he’s not elbows-deep in HTML5 and CSS3, Chasz enjoys graphic design and painting. His side project, CrossingColor.com, helps teach basic color theory as a visual art – putting his Graphic Design degree from Pennsylvania College of Technology to good use. Also an avid surfer, Chasz likes to be as close to the water as possible – but never forgets his Northeast Philadelphia roots.

Erica Ruiz brings a variety of design experience to Masterminds’ creative department, including print, web, direct mail, packaging and letterpress. Erica was most recently at Paragraph, Inc. in Northern Liberties. Before that, she worked in-house for a luxury gym in New York City. She also spent two years freelancing for Works Design Group in Pennsauken, NJ and interned at Brolik Productions in Philly.

Although Erica hails from Washington Township, NJ and attended Philadelphia University, she spent more than half of her life in North Carolina and Connecticut. In her free time, Erica does branding and advertising for her mother’s charter school in Camden and her uncle’s rehab center in Costa Rica. She also has a penchant for designing invitations.

“Masterminds has experienced consistent growth in spite of the down economy,” says Vice President/Executive Creative Director, Joe McDonough, “and we’re fortunate to be able to attract some of the Northeast’s best and brightest talent. We look forward to Erica & Chasz’s contributions to our creative product and to our agency culture.”

ABOUT MASTERMINDS:
Masterminds is a full-service advertising and marketing agency specializing in the travel, leisure, gaming and tourism markets. They are now in their 25th year of strategically serving clients including Pinnacle Entertainment, Pocono Mountains Visitors Bureau, Battleship New Jersey, International Game Technology and Westfield. www.masterminds1.com