A rebranding campaign by LevLane for its client, the former Greater Philadelphia Innovation Cluster for Energy-Efficient Buildings, has resulted in a new name, the Energy Efficient Buildings Hub (EEB Hub), and a new website and URL, www.eebhub.org , as well as a new logo and tagline, “Re-energizing buildings for the future.”
The goal was to create a more accessible and consumer-friendly face for the government-funded organization, whose diverse target audiences range from architects, engineers and building owners to environmental educators, policy-makers and financiers. The new site is intended to facilitate the sharing of successful new energy-saving retrofit technologies.
“We are very excited about our new name and market-facing website and feel that we will now be able to more efficiently communicate our strategic vision and the ways in which a variety of stakeholders can engage in our work,” said Christine Knapp, Manager of Public and Client Relations for the EEB Hub.
Strategy and design credit for the rebranding goes to LevLane vp/creative strategist Lori Miller. Online development credit goes to vp/interactive creative director Drake Newkirk.
The Energy Efficient Buildings Hub is led by Penn State University and funded primarily through the DoE's Energy Regional Innovation Cluster Initiative. Its goal is to develop and demonstrate, by 2020, innovative technologies, designs, systems, policies, and workforce training models that can help achieve a 20% reduction in commercial buildings’ energy use. EEB?Hub’s offices are located at The Navy Yard in Philadelphia, where outdated structures are turned into demonstration sites for retrofits. www.eebhub.org
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Other clients include regional KFC/Taco Bell, Beneficial Bank, Jomar, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Reliance Standard Life Insurance, Energy Efficient Buildings Hub, Pennsylvania Horticultural Society, Phila. Industrial Development Corp., Kennedy Health System, Kennedy Health Network, Senior Care Development and The Phila. Center City District, among others. www.levlane.com
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