LevLane has been named public relations agency for West Chester University of Pennsylvania. Budget is undisclosed. Selection was managed by WCU director of public relations and marketing Pam Sheridan.
LevLane will develop a two-track campaign to raise the school’s profile: both nationally, through “expert” media placements for faculty of the Colleges of Arts & Sciences, Health Sciences, Visual & Performing Arts, Business & Public Affairs, and Education, and through recognition of alumni accomplishments; and regionally, via targeted outreach to the educational media, focusing on WCU’s top tier academics, accreditation and enrollment. First work begins this month.
LevLane senior vice president and pr director Scott D. Tattar states, “This is a gem of an educational institution, with innumerable great and unexpected stories to tell. And we love to tell a good story. Did you hear the one about the ’93 WCU grad who went on to run the nation's most influential environmental organization?”
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Other clients include regional KFC/Taco Bell, Beneficial Bank, Jomar, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Reliance Standard Life Insurance, Energy Efficient Building Hub, Pennsylvania Horticultural Society, Phila. Industrial Development Corp., Kennedy Health System, Kennedy Health Network, Senior Care Development and The Phila. Center City District, among others. www.levlane.com
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